Skittles Littles are maximum flavor packed into a teeny-tiny package. So, to launch this new product, we maxed out one of the tiniest apartments in NYC and gave one fan the chance to live in the rainbow rent free for a year.

As interior design influencer Dani Klaric maxed out our apartment, Caleb Simpson, the “what do you pay to live in NYC” guy, gave the tiniest home tour ever created.

Not only was our little idea packed with cultural relevancy from maximalist and small apartment living trends to hot topics like over-inflated NYC rent costs and Gen-Z favorite influencers, but we actually solved a real consumer need by giving consumers the chance to live in our NYC apartment rent-free for one year. Now that is a big deal.

1.2B+ impressions

1,082 media placements including a feature on the Late Show with Stephen Colbert, USA Today, AdAge, People, New York Post, and Food & Wine.

Innovation SABRE Award- Shortlisted
2025