The spookiest thing on Halloween isn’t ghouls or goblins. Instead, 78% of consumers say they are most afraid of running out of candy, making it the No. 1 cause of Halloween anxiety.

In 2023, our M&M’S Halloween Rescue Squad saved the day by delivering free Mars candy to neighborhoods all across the country in 30 minutes or less. This year, we brought them back in an even bigger way with the addition of M&M’S Halloween Rescue BOOths that delivered instant M&M’S in-person to the two cities that called us for rescuing the most last year.

Surpassed Reese’s for the first time ever as the No. 1 Halloween candy

Voted best Halloween 2024 campaign in PRWeek

1.92B impressions

Placements: Today (x3), CNN, CBS News, Food & Wine, allrecipes, Culturess, and more

Innovation SABRE Award- Shortlisted
2025