In the midst of a pandemic, we all couldβve used an extra holiday. So we invented one.
Connecticus centered around the one thing Visible wireless does best: connecting people. For seven days, this social campaign embarked on new traditions, songs, food all in the name of connecting.
Connecticus
THE NIGHT BEFORE CONNECTICUS
We introduced the world to our new holiday with a dramatic reading of the classic bedtime story ππ₯π’ ππ¦π€π₯π± π π’π£π¬π―π’ βπ¬π«π«π’π π±π¦π π²π°.
GIF(T) GIVING
We invited our followers to βunwrapβ GIFS then awarded those who interacted with a variety of different Visible-focused prizes.
CONNECTICUS CARDS
Our artfully designed cards reminded folks to reach out to loved ones.
EMOTI-HUNT
We hid a Connecticus-themed emoji on Visibleβs website for our audience to find to be entered for a chance to win a prize.
BLUETOOTH FAIRY
A fictional blue fairy with their own Twitter account and personality that gives out prizes, but only if you do something for her first.
CELL-A-BRATIONS
A day where we honor and cell-a-brate phones that have helped shape the way we connect.
DAY TO RECHARGE
A time to spend offline to reflect and connect with yourselfβa connection often overlooked during the holidays.
PHONE RESOLUTIONS
A list of shareable phone-related resolutions.
CONNECTICUS SONGS
A series of holiday song parodies to spread Connecticus cheer.
CONNECTICUS RECIPES
Traditional phone-themed dishes to enjoy together (virtually, that is).
