Billy Pate reels
Billy Pate saltwater fly reels’ durability and proven dependability help land more fish, making them as relentless as the fishermen that use them.
“Fish,” he said, “I love you and respect you very much. But I will kill you dead before this day ends.” ― Ernest Hemingway (The Old Man and the Sea)
MERCH
A Billy Pate gift bag is handed out at saltwater fly fishing tournaments.
Fishing license lanyards give customers a license to kill.
The goldfish on Billy Pate’s limited edition Goldfish packs have gone missing, showing that Billy Pate helps you relentlessly land them all.
PODCAST
Listen to real fishing stories from relentless saltwater fly fishermen.
OUT OF HOME
Charter boat displays are the perfect place to show just how many fish you can land with Billy Pate.
EXPERIENTIAL
Billy Pate hosts Fish Fry Fridays at popular saltwater fishing locations. A giant frying pan is used at the event for all of the large saltwater fish caught with Billy Pate reels.
SOCIAL
TV
Art Director: Molly McCarvill
Strategists: Andrew Allen and Ari Abad